How to promote Wordpress blog posts with videos

Zapier Tutorial: How to Promote Your Blog Posts with Videos

With this Zapier tutorial I’ll show you how to use Zapier, WordPress and Sezion to automatically promote your blog posts with videos. Publishing a blog post and waiting for people to find it is not an effective method to build an audience, but you already know that. Images and videos tend to go viral much easier than written content does, but how can you manage to make a video to promote every blog post and get blog traffic? Blog posts promotion can be hard, but there are a few ways you can automate the process and use one of the most powerful type of content out there: video.

If you use WordPress, you can do so much more to promote your blog posts by connecting it to the other apps you use like Twitter, Facebook Pages and, if we are talking about making a video from our content, Sezion. Sezion will help you automatically make a personalized video for every post. That’s what we call Personalized Marketing Videos: unique videos tailored for and from specific audiences, content or occasions. In this case, content.

How can we automate the workflow between WordPress and Sezion to skyrocket your content marketing strategy with video? Well, Zapier is a big help here; it automates the tedious tasks in your workflow, it gives you the power to integrate WordPress with Sezion to make 1 or 400 videos and create better and more content marketing with the same amount of work. A 5 minutes setup.

Zapier video tutorial to promote WordPress blog posts with video

We created a video tutorial that shows you how to automatically make a personalized video for every new blog post using two free tools: Zapier and Sezion. This Zap will help you improve your SEO, get blog traffic and promote your content.

The Zapier concepts you need to learn

What are triggers and actions:

Triggers and actions are simply events. They can be things like a “new post” or a “new comment”. A Zap combines triggers and actions — whenever the trigger event occurs, Zapier automatically completes the action for you.

WordPress Triggers

  • New Comment: Triggered when you add a new comment.
  • New Category: Triggered when you add a new category.
  • New Post Format: Triggered when a new post format is created.
  • New Post Type: Triggered when you add a new post type!
  • New Author: Triggered when a new author is added.
  • New Post Status: Triggered when a new post status is added.
  • New Taxonomy: Triggered when you add a new category, tag or custom taxonomy.
  • New Post: Triggered when you add a new post.
  • Any Webhook (Instant): Using the HookPress plugin, trigger off of pretty much anything!
  • New Comment Status: Triggers when a new comment status is created

Sezion Actions:

  • Create Video: Creates a new video with the data sent by the trigger.

Video example combining WordPress Triggers with Sezion Action:

When Zapier combines WordPress and Sezion, Sezion instantly makes a video. Within your Sezion account you can choose where you want that video to be uploaded. The common choice is YouTube, since customer acquisition relies mostly on one thing: Search Engine Optimization (SEO), and YouTube is the second search engine out there.

This is an examples of a video created with Sezion with inputs or content coming from WordPress:

What information Zapier asks to make videos from WordPress posts?

First, you’ll need to connect your WordPress and Sezion account to Zapier. Learn how to connect your Sezion account to Zapier.

Once you’ve done that, it depends on every trigger, but it is really easy to set up. If you want to make a video for your new posts, then Zapier will ask you to choose the following information:

Filter WordPress Triggers:

Zapier: Filter WordPress triggers

Filter WordPress Triggers – Zapier


Only trigger a “New Post” from WordPress when…

  • Post Status (optional):
    • Draft
    • Private
    • Pending Review
    • Published
  • Post Type (optional):
    • Posts
    • Medias

You can also add filters based on other WordPress fields to only allow some items, in order to make videos whenever you want.

Match up WordPress Post to Sezion Video:

Template (required):

Zapier: Match up WordPress post to Sezion video

Sezion Video Template Options – Zapier

The template which will be used to create the video. You’ll see a list with your Sezion video templates. Depending on the template you choose, Zapier will automatically show you the Dynamic Media from Sezion that every template has. Dynamic Media within Sezion are the different elements (texts, images, audios, videos) in a template that are variable and can be different in every final video. That’s what makes a video personalized. In this case, the inputs or content coming from WordPress (for example: post title, post excerpt, keywords, etc.), that will be shown in the final generated video. Here you’ll find how to install, use and create a Sezion Video Template.

Video Title (optional):

Zapier Match up  WordPress Post to  Sezion Video

Sezion Video Title and Video Description – Zapier

The title for the video. Zapier gives you the option to insert a field coming from WordPress. In the video example you just watched, the video title is also the blog post title.

Video Description (optional):

Any information that will appear as a description for the video. As with the Video Title, Zapier gives you the option to insert one or several fields coming from WordPress. In the previous video example, the video description is the blog post excerpt, the blog post url and a typed text (“Read the full article”):

Read the full article:…. Video has the added ability to be personalized and hyper-focused; which only reinforces its position as the most engaging format. With bidirectional communication being an important aspect of our digital age, brands often receive high praise for personalized and localized messages.

A good video description provides information on what the video is about. It helps your viewers understand what they’ll be watching and it gives the search engines an overview of the content inside the video. We wrote an article about how to write effective YouTube description to improve SEO, so we got your back :-).

Dynamic Media (required):

Zapier: Sezion's Dynamic Media example

Sezion Dynamic Media – Zapier

Dynamic media from the template. If it’s an image, video or audio it has to be a URL. In the video example I only used one Dynamic Media: the blog post title, using the “insert field” option mentioned before.

Start using this Zap now, it’s free!

By connecting WordPress to Sezion with Zapier, Sezion helps you automatically generate thousands of personalized videos from any content feed in minutes, to help you improve your SEO, get blog trafic and promote your content via YouTube or any other video hosting provider. You can also create new Zaps to promote the new generated videos within Twitter, Facebook, Hootsuite… to automate your content marketing workflow with the CRM, CMS or Email Marketing tool you usually use.

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  • Carol Shipley

    Video marketing is Good as well but <a href="“>email marketing perth still works very well since you can send over to your specific audience

  • Hospity

    Awesome This information.. Awesome Thanks..

    WordPress Developer India

    • Josías De La Espada

      Hey, thanks! Let me know if you need any help with our personalized videos solutions!

  • Stephan Hovnanian

    I may have missed this but does this work on self-hosted WordPress?

    • Josías De La Espada

      Hi Stephan! Sure, it also works on self-hosted WordPress to create personalized videos from any content. Depending on the type of content you host / your WP setup and plugins, you’ll find different options. Please let me know if you have any questions and if you need help (josias – at- sezion – dot – com).

  • dede
  • Liz Angelene M Verano

    Hey! I love this! Zapier now can make automation with videos and this is great news. I am truly amazed how to automatically make a personalized video for every new blog post using this free tool Zapier. Thanks to this brilliant ideas! I never thought these exist either. Also been able to come across this article which also teach us how to do a content automation which will help us drive more leads and higher sales

  • Billy

    thanks for so detailed and useful post. My friend had a blog on WordPress and sometimes he has problems with its promotion. May be the problem is his theme (he writes about poker and online playing on slots like, but he’s interested in it very much. May be videos will be the solution

  • oreng gondol
  • Lindsay Galang

    I heard text to videos wherein articles are made into video animation to attract more viewers or readers. This wordpress animation technique is new to me. Might worth to try on a new article. Thanks for the information. For businesses looking for video animation services, try using

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