Content marketing. What is content marketing?
Simply: Content marketing is any type of marketing (that means that strategy has to be utilized) that involves sharing, or creating content to attract clients and customers.
This information can be presented in many formats; including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, tweets, blogs, etc.
You can watch and re-watch this snippet here, it’s a really good explanation.
We’re on the same page here, right? Excellent.
Now, you know it’s good for you, so use it, and use it well. It’s being used by big name companies like P&G, Microsoft, and John Deere. It’s also being developed and executed by small businesses and start-ups around the world. Why? Because it works.
But wait, so what’s the difference between content marketing and regular ol’ marketing, you ask?
Let me explain. In regular marketing, you’re getting sold to, companies are advertising to you, the ‘information’ they give you is not relevant nor valuable to you (#spam).
Content marketing is all about the company’s story, what they stand for, who they are. They aren’t trying to sell you anything, they’re trying to give you good, valuable, content that makes you stop and think for a second.
This one maybe an old one by Liberty Mutual, but it definitely tells a story.
Chipotle here uses content marketing quite well, as they really know how to get their audiences attention:
Here’s content marketing in pure picture text form. It works because it’s easy to digest and it really helps it’s customers. What other company would create an app to help find restrooms?
Talk about valuable information in a very hypnotic video, thanks to GE.
Whether you are a big company or a start-up, content marketing will take you far, you will gain trust from your clients and customers, so start using it, especially if there’s a chance with video!