We’re gonna start bringing you a weekly series of “Because it’s Valuable”. A weekly blog post on some advice about start-ups, companies, interviews, & other ways you can make your fan-base feel valuable.
How can you, as a company, provide value to your ever lovely people?
If every business is offering the same basic product, then how would you stand out?
Maybe add some perks, features, or content to your service! You can simplify the product use, or even add a feature to your service—why? Because you have the customer in mind.
That sounds like a huge goal, right? Alright, let’s scale it down to simple things and then you can reach the big one. Now, just because they’re simple doesn’t mean they’re worthless! So, without further wait, we have the basics:
1. Say “Thank You” every chance you get.
Thank you— for giving us your time, thank you— for your business, thank you— for your feedback, thank you for letting us be a consideration… you know? Wouldn’t that make you feel like you matter? Yes. Yes.
2. Stay in touch.
Letting your fans know that you care enough to contact them?! Oh my goodness, it melts people’s hearts. It can be different for any business. Some send out holiday cards (sincere ones), some send out e-mail saying ‘we missed you’. Some pop up at the door saying ‘where have you been?’ (Just kidding, don’t do that, that’s pretty creepy.)
3. Don’t waste your people’s time.
You know, waiting in lines, waiting on the phone, waiting to speak with someone, asking them for information that you should already have. So much waiting. Of course, we can’t be perfect, but keep in mind no one want’s to wait.
4. Make them feel like they are important
They are! So show it, make sure your employers show it, make sure the chairs in the waiting room show that you believe the customer is important.
Show a little emotion too, no one wants to talk to someone who can’t relate or understand. This step of course is the hard and many understand why.
There was a study done on successful companies vs. not so successful companies, and their strategies. The less successful companies took a conventional approach: their strategic thinking was dominated by the idea of staying ahead of the competition. In contrast, the high-growth companies paid little attention to matching or beating their rivals. Instead, they focused on the customer. Just throwing that little statistic out there.
I hope, we at Sezion, make you feel good, too! (We try.)