People spend 100% more time on sites with video than without according to Marketingsherpa. This means having your video on your site is crucial, and the coding behind that can be simplified by using an alternative hosting site. There are many sites out there that make uploading videos easy and adding videos to your site even simplier. These sites also open the possiblity of getting more traffic to your video by allowing the viewers to search for keywords. Here´s a few of the options out there:
Every minute 100 hours of video are uploaded to YouTube. With a number like that it is no wonder that YouTube has been for years and still is the most popular video hosting site. YouTube is also the 2nd largest search engine, which means that if someone is looking for a video it is likely to be their first stop. YouTube is owned by Google, the largest search engine, which means that if someone Googles a video, YouTube will show up before other video hosting sites.
YouTube allows user to monetize their videos through ads and also allows for other sites to easily share or embed your video, which is free advertising! they also allow user to directly edit their videos with YouTubes Video editor. YouTube does have a few restrictions such as every video can only be 15 min long or 2 gigs. For verified users it offers the ability to upload up to a total of 12 hours of video and does allow HD videos.
To effectively get your video out there, YouTube is a great way to start, but that doesn’t mean you shouldn´t use other sites as well.
When you think of the King of Social media, you probably don´t think about it as a video hosting site, but with its over 1.2 billion users and millions of photos and videos, Facebook is one of the largest video hosting sites. One of the main advantages of using Facebook as your hosting site is anyone who has previously liked your page will potentially view your video on their newsfeed. Given that 48% of 18-34 year olds check their Facebook when they wake up and over 700 billion minutes are spent on Facebook a month according to Alex Trimpe, posting on the king of social media sites is one of the best ways to get your video out there.
Facebook can also support most types of video, but recommend MP4 for the best quality and speed. They currently have a limit of 1,024 MB or 20 min and recommend your video be no more than 1280px wide for the best quality.
If you’re looking for a business oriented hosting site, this is it.
Wistia offers several, but the features are worth the cost. Wistia´s top feature is it allows users to track their viewers. Users are able to see which part of their video is being watched, skipped, or rewatched as well as other videos that the users have previously watched. This allows business to get a realistic idea of what in their video is working and if their marketing strategy should be adjusted.
Another very useful Wistia feature is the ability to integrate email marketing campaigns into your videos. You can place the email request page anywhere during your video and can link it up to your email lists, autoresponders, and trigger drip campaigns. They also have the feture of clickable calls to action that you can add at the end of your video and it will bring you directly to your site. In addition to these features, they offer video tutorials about subjects such as video SEO and video marketing.
In general if you are looking for a business oriented hosting site that can help you discover the true effect of your video, Wistia is the place for you.
Got artsy, high quality videos? Vimeo sounds like the place for you. Vimeo has been around since 2004, one year longer than YouTube, and during that time they have developed a reputation for high quality videos. Think more music videos less cat making faces videos.
The features you get with Vimeo depend greatly on whether you sign up for their ad on accounts. The free account allows you to upload 1 HD video a week or up to 500 MB of data. In comparison a Plus account holder is allowed to upload 5 GB a week, and a Pro account holder is permitted 20 GB a week. Plus and Pro account also allow the user to permit other sites to embed an HD version of their video instead of just standard definition. A Plus account is $59.95 a year and a Pro account is $199 a year.
For user friendliness Vimeo offers users to search by category and they have an explore feature that shows the user trending videos. Vimeo also offers a video school to help you learn techniques to improve your videos. In general Vimeo appeals to a slightly different crowd than say YouTube, and you are more likely to find less trolling and more insightful comments.
Similarly to Wistia, SproutVideo is business focused.
SproutVideo allows you to fully integrate videos into your marketing strategy with heatmaps that allow you to see how users interact with the contact whether skipping pausing or replaying. It also allows you to see where in the world your video is being watched along with the number of different users who have visited your video. One very useful statistic that SproutVideo calculated is your play rate which is based on how often your video is played when it shows up on a search. This can help you determine the effectiveness of your title, thumbnail, and the keywords you use.
To further improve your marketing, SproutVideo allows for email collection leads and clickable links to your page that you can add anywhere in your video. Some other features are the simple process to create and customize playlists. Sprout Video allows users to customize the colors to match your website or brand. They also offer a variety of layouts to further customize your profile.